Sarah Lee is the new director of Marketing Communications at the Kalamazoo Community Foundation. She will serve on the Strategy and Leadership team and also lead the Marketing Communications team that includes Communications Officer Tom Vance.

Previously, as director of Marketing and Communications for Kalamazoo Wings at Wings Event Center, she led the marketing strategy for the minor league hockey team where she increased walk up ticket sales by 27 percent year over year in the 2016-2017 hockey season.

Earlier she led and managed the marketing operations for 15 business outlets under Greenleaf Hospitality Group. She began her career in marketing communications with the Kalamazoo Regional Chamber of Commerce.

Sarah holds has a Bachelor's in Journalism and a Master's in Organizational Communications from Western Michigan University. She is currently the co-founder of Kalamazoo Social Media Week and TweetUp Kalamazoo, and a graduate of Leadership Kalamazoo.